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Sublimation 101: What you need to know about sublimation to make the most of it.

For screen printers entering the sublimation market, there are many choices to be made. Lawson Screen & Digital has a complete line of Sublimation products to expand your product offering with. This article is here to assist the research phase so you have the products you need to offer the best sublimated products possible.

First, consider the volume you are anticipating. Getting an understanding on how much you expect to be printing can help you determine the speed of the sublimation printer you should purchase. With Epson Sublimation Printers there are several models to chose from. Another consideration is what is the largest format you will be printing. If you know you are doing small jobs the Epson C88 may be perfect sublimation printer for you, as it prints on standard 8.5 x 11 paper. For screen printers who are printing larger textiles or sweatshirts, you may have to go up to the Epson Stylus Pro 4880 which can support up to 8 colors on a 17" sheet of sublimation paper.

The Next consideration is Software. Depending on the hardware you chose, make sure you have the software that can improve your productivity. Color seperation software is a standard tool screenprinters use to output each layer of color quickly and seamlessly. Check out the Fast Rip software which when in tandem with the right Epson machine provides the most impressive final product available.

Once you have your set up for sublimation, the next choice is what type of products are you going to be printing on? We have a complete line of Sublimation Blanks to chose from. Standard corporate trinkets, apparel, automobile blanks, buttons, clips, and many more. The world of sublimation is as wide as your imagination. Offering your clients a wide variety of choices with a great design is the key to achieving repeat customers for the long lasting success of your business, and their marketing plan.

In terms of consumables, we have a full line of sublimation supplies. From sublimation ink cartridges, polyester materials, heat transfers and chromablast sublimation paper. If you are unsure of the best products for you, you may be interested in our Sublimation Training. We can help get you up to speed, so you can start offering promotional products to your customers.

Sublimation is not just another extension of a screen printing shop, it is an expansion of your product offering that if presented to your customers appropriately can provide a massive influx to a business. The 'trinkets' you print on are no longer just a trinket when finished. They are walking advertisements, and the improvements to the brand awareness and brand equity are what everyone is after. In today's economy it is imperative that any company who is aggressively marketing their brand try to spread their marketing dollars to set themselves up with the best possible return on investment.

Please contact Lawson Screen & Digital for more information or questions about Sublimation.

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Lawson Screen &
Digital Products, Inc.

5110 Penrose St.
Saint Louis, MO 63115

314-382-9300
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