What is sublimation target marketing?
"STM" is a marketing program that helps you identify high volume customer groups while building on your existing business relations. There are two components to the STM program: the base module and the target market modules.

The base module is the foundation of the STM program. It focuses on business fundamentals, business plan development, pricing, marketing opportunies and more.

Each section of the base module focuses on a different aspect of building your sublimation business. The economics section will help you to understand the true cost of sales, including substrate, ink and paper, shipping, and scrap. Plug this information into the P&L spreadsheet on the base module CD-ROM to calculate an incremental profit and loss statement.

The target markets and securing the sale sections will teach you how to identity and approach high volume prospects. A complete mail and telephone marketing campaign is provided to help you generate sales leads. These letters and phone scripts are provided in editable Word format on the base module CD-ROM.

Target Marketing Modules:
We've highlighted some of the markets that offer great sales potential for full color personalized products. Many of these markets will be addressed by current or future STM modules. By focusing on these high volume target markets, you'll be able to maximize your own sales potential.

Each STM target module includes: