Over 75 million North Americans between the ages of 5 and 25 are students attending over 80,000 middle and high schools, and colleges.

All have extra curricular activities, from academic awards and faculty to staff deserving of recognition and appreciation, and therefore become an important part of your sublimation business. Personalized full-color products sell very well in school environments and support the educational mission of the school and provide unique fund raising opportunities for clubs or Parent Teacher Organizations.

Target schools can be anywhere within the area in which you do business. The Module show you how to contact and present sublimation opportunities to the school and the drivers of demand for the full color personalized products a sublimation system is designed to produce.

All schools are potential targets and the Schools market channel provides sublimation dealers with great volume and profit potential.

What is sublimation target marketing?
"STM" is a marketing program that helps you identify high volume customer groups while building on your existing business relations. There are two components to the STM program: the base module and the target market modules.

The base module is the foundation of the STM program. It focuses on business fundamentals, business plan development, pricing, marketing opportunies and more.

Each section of the base module focuses on a different aspect of building your sublimation business. The economics section will help you to understand the true cost of sales, including substrate, ink and paper, shipping, and scrap. Plug this information into the P&L spreadsheet on the base module CD-ROM to calculate an incremental profit and loss statement.

The target markets and securing the sale sections will teach you how to identity and approach high volume prospects. A complete mail and telephone marketing campaign is provided to help you generate sales leads. These letters and phone scripts are provided in editable Word format on the base module CD-ROM.

Target Marketing Modules
We've also identified and researched target markets that offer you the greatest profit potential for sublimated products, beginning with tean sports. Eash STM target module includes strategic information that will help you maximize that sales potental of that market: