This Target Market Module - Religious Communities - provides
all the information needed to continue building business by providing full color
personalized products for religious faiths in America.
According to the Yearbook of American and Canadian Churches, over 175 million
North Americans belong to a religious faith. These people belong to over 80
distinct religions, attending more than 350,000 churches, synagogues, mosques
or other places of worship. Religious Organizations are substantial, and are
an important part a sublimation business.
Its CD provides links to over 350,000 churches, mosques, synagogues, temples
and other houses of worship. It and the text portion provides product recommendations,
letters, sell sheets and other collateral in template form that allows one to
easily customize and personalize to best present a business’s services.
In short, many customers to sell personalized, full-color products
to and quickly grow your sublimation business.
What is sublimation target marketing?
"STM" is a marketing program that helps you identify high volume customer
groups while building on your existing business relations. There are two components
to the STM program: the base module and the target market modules.
The base module is the foundation of the STM program. It focuses on business
fundamentals, business plan development, pricing, marketing opportunies and
more.
Each section of the base module focuses on a different aspect of building your
sublimation business. The economics section will help you to understand the
true cost of sales, including substrate, ink and paper, shipping, and scrap.
Plug this information into the P&L spreadsheet on the base module CD-ROM
to calculate an incremental profit and loss statement.
The target markets and securing the sale sections will teach you how to identity
and approach high volume prospects. A complete mail and telephone marketing
campaign is provided to help you generate sales leads. These letters and phone
scripts are provided in editable Word format on the base module CD-ROM.
Target Marketing Modules
We've also identified and researched target markets that offer you the greatest
profit potential for sublimated products, beginning with tean sports. Eash STM
target module includes strategic information that will help you maximize that
sales potental of that market:
Market definition and date
The selling process
Suggested products packages
Software tools for calculating economics
Professionally designed sales literature
Over 175 million North Americans belong to a religious faith, made up of over
80 separate religions and 350,000 places of worship. Sublimation products can
build a sense of community as they help to welcome new members, recognize special
people, reward youth activities and highlight special events such as weddings
and baptisms. This module helps you tap into the religious market.